Cipla Limited is an Indian multinational pharmaceutical and biotechnology company, headquartered in Mumbai, India. Cipla primarily develops medicines to treat respiratory, cardiovascular disease, arthritis, diabetes, weight control and depression; other medical conditions.
The Brand was looking for branding companies in India to launch a new brand in the industry for the treatment of a disease. Only 0.25 Million of the entire Indian population suffer from this rare neurological brain disorder. The typical age group to be affected by this disease is 20-40 years.
During the brand launch, we aimed to build a strong personality of the new market player neuroguardian in the Doctors' mind by taking the idea of "Icing on the cake" Translating to "Sune pe Suhaga - Tea and Biscuits".
During the brand launch, we aimed to build a strong personality of the new market player neuroguardian in the Doctors' mind by taking the idea of "Icing on the cake" Translating to "Sune pe Suhaga - Tea and Biscuits".
Role: Art Direction | Production | Branding
![](https://cdn.myportfolio.com/70a1d088-f2e8-4732-a1de-5fc8edd03f34/9b05ccbe-6860-4dd9-b210-ac28ad024199_rw_1920.png?h=3538637cdd69d7c2a04bc6f962e082bf)
![](https://cdn.myportfolio.com/70a1d088-f2e8-4732-a1de-5fc8edd03f34/c020e569-37c3-42ac-902b-82c15c2e4011_rw_1920.png?h=5159b3e6c70b61c33dfc78f03b4dc2a9)
![](https://cdn.myportfolio.com/70a1d088-f2e8-4732-a1de-5fc8edd03f34/7fe4551b-0608-47c5-bd5e-1d3ee6bdb7f3_rw_1920.png?h=e50b6d4e5aa9856c1985bad42fe2544d)
![](https://cdn.myportfolio.com/70a1d088-f2e8-4732-a1de-5fc8edd03f34/bb87fdf0-6d02-4270-8239-c5851255fa42_rw_1920.png?h=6f182847eef8145554676379dd0f4d78)
![](https://cdn.myportfolio.com/70a1d088-f2e8-4732-a1de-5fc8edd03f34/b5c70300-f35f-4f6e-a398-c7f3cf166201_rw_1920.png?h=b5e2b2013d0d3313f60981c4714294eb)