Cipla Limited is an Indian multinational pharmaceutical and biotechnology company, headquartered in Mumbai, India. Cipla primarily develops medicines to treat respiratory, cardiovascular disease, arthritis, diabetes, weight control and depression; other medical conditions.
The Brand was looking for branding companies in India to launch a new brand in the industry for the treatment of a disease. Only 0.25 Million of the entire Indian population suffer from this rare neurological brain disorder. The typical age group to be affected by this disease is 20-40 years. 
During the brand launch, we aimed to build a strong personality of the new market player neuroguardian in the Doctors' mind by taking the idea of "Icing on the cake" Translating to "Sune pe Suhaga - Tea and Biscuits". 
Role: Art Direction | Production | Branding 
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