SonyLIV
SonyLIV is the first premium Video on Demand (VOD) service by Sony Pictures Networks India Private Limited (SPN), providing multi-screen engagement to users on all devices.Currently, SonyLIV, which has 40-50 million monthly active users, offers about 30,000 hours of content, with an average time spent per user on the platform ranging between 40 and 45 minutes a day.Homegrown OTT platform SonyLIV has witnessed record growth in MAUs, engagement, and subscriptions since 2018. It has now emerged as a strong second player in a market currently dominated by Netflix From movies, shows and sports, used various types of entertainment verticals to promote App downloads and content consumption. A quirky campaign that helped in changing consumer behaviour from watching Tennis on TV to mobile screens. Award: Indian Marketing Awards - 2017. Watch the Video case study below. Agency: Prodigtz Media Role: Graphic Design | Campaign | Social Media