The Economic Times ACETECH is a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. ET ACETECH witnesses the finest national and international brands, eminent architects, real estate developers, hoteliers, equity investors, builders, engineers and designers from India and the world. Top government authorities have graced the event over the years.
The Economic Times ACETECH is a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world.
ET ACETECH witnesses the finest national and international brands, eminent architects, real estate developers, hoteliers, equity investors, builders, engineers and designers from India and the world. Top government authorities have graced the event over the years.
Objective:
First being brand awareness in International and national front. Second, to get them online registrations. Third, the social media upliftment of their brand on all digital platforms.
Results
60k+ Followers on Twitter
25k+ Followers On Instagram
60k+ Likes on Facebook
270k+ Engagements
609.3k Hashtag impressions
5000+ registration for the event
Each year, ET ACETECH witnesses the finest national and international brands, eminent architects, real estate developers, hoteliers, equity investors, builders, engineers and designers from India and the world.
What we did:
Created a microsite to promote our campaign and push forward our registrations including DOOH and OOH advertising. Designing Merchandising for the campaign. Brand Guidelines included variable fonts colors with geometric shapes.
Social media campaigns and lead-gen ads
